Wednesday, 23 April 2014

Wednesday, 16 April 2014

Dermablend goes Zombie

Famous around the world for being one of the most tattooed man on earth, Rick Genest is more commonly known as Zombie Boy on account of the numerous skeletal tattoos that adorn his body. A viral clip by DermaBlend Professional, to show the results of their new a tattoo cover up primer. Dermablend has quite cleverly found a way to market their products to a niche market, but which will appeal to everyone, and make them stand out amongst competitors.
Mandate: Produce a digital campaign to create an emotional connection with consumers and bring them to truly engage with the Dermablend Professional brand.
Solution: Using the voice of spokespersons to communicate the product’s efficacy.
Result: A touching video campaign that features 3 spokespersons: Zombie Boy,Cassandra Bankson, and Cheri Lindsay. They reveal their story and share how Dermablend helps them “Blend In to Stand Out.”
Advertising Agency: Agence Tuxedo, Montreal

See all the ads from the campaign with the 3 spokespersons on Dermablend's Youtube channel at this link.

Monday, 14 April 2014

Crossfit Engomi Factory - new design work

This is how we spend our weekend y'all! New sign for Crossfit Engomi Factory is finally up, stage one complete.

Saturday, 5 April 2014

Balance and Zen

Ever wondered what balance boards do to you apart from being fun? Balance boards were initially developed to help skiers and surfers advance their skills off season or when they couldn't practice their sports. However the balance board advanced in a tool not be used only by athletes but by the everyday person.

Balance boards are used to develop first of all and as the name suggests, your balance, helping in the equal distribution of weight and general muscle empowerment while preparing you to avoid injuries before and after you reach retirement. Especially in the elderly injuries are caused due to loss of balance and it is something that can be avoided if the balance skill is developed. Apart from injury prevention balance boards also play a major role in injury recovery of the lower joints (knees and ankles). All physiotherapists use many different types of balance exercises for the recovery from such injuries.

From a medical perspective balance boards help in the evolution of the neural system allowing the advanced communication between the left and the right brain hemispheres which means that dancers become feather-light, musicians get their postures right, writers get rid of the writers block and pretty much assists in removing any creativity block you might be facing.

The balance board is also used as an additional tool to yoga or as a form of yoga itself, cultivating self understanding and tranquility of your body and mind.
Enter Zenboards, the handcrafted balance board, completely made in Cyprus by sports enthusiast, Antonis Ioannou. For Antonis, creating Zenboards, is a labor of love. He aims to bring a little bit of balance into everyone's life, physical and mental. He preaches the benefits of balance to anyone who is willing to listen, and believes everyone can benefit from committing just 5 minutes of your time to practicing on your balance board everyday. Is 5 minutes really so much, considering the benefits you will gain in return? Better balance and posture, even muscle strength distribution, and injury recovery in your joints are just some of the physical benefits, not forgetting the mental benefits of concentration, peace and better communication between your left and right brain hemispheres.
The deck features a straight platform making this ideal for beginners and smooth rails making it easy to pull of spin tricks for the ones looking to go freestyle. The top comes with "grippy" surface, friendly on barefoot and durable to last forever.
We heart ZenBoards at LFC, and we heart Antonis! You can purchase your Zenboard online at

Friday, 4 April 2014

We like ReMade!

Thank you so much to Elita for featuring my ReMade products on again. These are still by far my favourite products and I do plan to keep making more of these babies.

It's always nice (and important) to have your local community's support when you are doing something that is conscious of the environment and society.

You can find some of the ReMade totes online at and soon, more of my upcycled notebooks will also be available again on the site.

100 Calories Snacks

All calories are definitely not created equal; while a scoop of ice cream and an avocado contain the same number of calories, one choice is fundamentally healthier than the other. Refinery 29 have taken these beautifully composed photos of what 100 calories looks like. With the help of some star nutritionists, they compare the nutritional density of some of your favorite foods (using 100 calories as a constant across the board). While Refinery are trying to state the importance of a healthy diet plan, I can't help but appreciate the compositions and fun contrasting colours, well done to the photographer Amanda Ringstad (and the food stylist who has not been mentioned).

Thursday, 3 April 2014

Thursday, 20 March 2014

Spring Day 20!

Happy Spring day y'all! As a little promo, I'm giving 20% off for the first 20 to purchase anything from the LFC leather bag and sandal range on my eshop. Just because the sun is shining, birds are singing and I'm feeling happy! Oh, and because sharing is caring.

Simply enter SPRING20 at checkout when you are buying any LFC own-brand range at

Wednesday, 19 March 2014

Kevin Spacey’s Life Told In 30 Seconds Through Animated Bunnies

Kevin Spacey's Life in 30 Seconds (and re-enacted by Bunnies) from Kevin Spacey on Vimeo.
The magnificent actor, director and performer Kevin Spacey tells the story of his life through animated bunnies created by Angry Alien Productions. He includes stories about his longtime correspondence with Katharine Hepburn and the time his dog urinated on Jack Lemmon‘s golf bag. The bunnies also tell a story about Kevin’s childhood acting experience.

Thursday, 13 March 2014

Crossfit Engomi Factory

New logo for Crossfit Engomi Factory, which opens here in Nicosia next month. This is just a little taste of what you can expect, more of the branding coming to the blog soon.

I'm so happy with this work, it was a real pleasure dealing with these particular clients and am confident no one else in Cyprus has done anything similar, as most go for the obvious black and red colour palette with an icon. I personally preferred this brand without the US army star, but the client wanted to keep that reference between crossfit and the army training.

Tuesday, 11 March 2014

First Kiss

Twenty Strangers Kiss For The First Time. Filmmaker Tatia Pilieva has just released what will become the viral video of the week, where she captures in a tender and heart-warming way how 10 pairs of complete strangers kiss each other for the very first time. 


Friday, 7 March 2014

Danny and Edita's cheeky editorial shoot for M Magazine

Cult icon Danny Trejo pairs with Lithuanian beauty Edita Vilkeviciute for the Danny and Edita editorial for french newspaper Le Mond’s M magazine. American photographer Bruce Weber follows the contrasting couple, one would say the beauty and the beast, and documents various aspects of the relationship. It's all a bit cheeky, with the miss-matched beauty living the live of a trophy wife, the style reminiscent of Time Life’s photo-journalistic assignments. 

Thursday, 6 March 2014

Paradoxical Ideas - Photo Manipulation done by Nancy Fouts

British Artist Nancy Fouts creates amazing juxtapositions that combine unexpected objects, materials, and ideas to create playful and surreal images. I can't find information on whether these are just photos or 3D object, either way, some amazing paradoxical ideas by the artist, but in 3D sculptures, these would make for a great exhibition, and now with 3D printing making anything possible, this could be something to consider in sculptures. Little bit of taxidermy here and there et voilĂ !