cutting EDGE

I recently did a new identity for a hair salon in Cyprus. Maria Chrysochou, a stylist of 10 years, is relocating to a new store, and needed a new name and identity to suit the new location and her flair.



EDGE's new identity features a cut corner on diecut business cards. The 'edge' shape is consistent in the website as a button, and also form the background pattern used in the carry bags.