I wrote a song, it was called yellow
Yellow is to Selfridges what red is to Cocacola. Speaking of brand equity, no other retailer in my opinion markets their brand ownership as well as Selfridges. For their 100th birthday, they celebrated by collaborating with many, many other brands to release limited edition yellow goodies. Some of the best and most beautifully executed include the Johnnie Walker Black Label bottle. Limited edition of 100 bottle, sold at £100 each.
But also the Laboutin peep toe dipped heels, Converse in Pantone 109 yellow, Moleskin notebook, Alexander McQueen british yellow cutch...ooohhh...I'm weak at the knees! Yes please ^_^
AnnieLovesYellow
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