Speaking of trends...

Embrace the Chaos is a book which aims to identify 100 microtrends that will affect consumers' lives in 2009.

"The book claims that new trends include ‘fear of falling' (middle-class anxiety about slipping down the wealth ladder in a recession), ‘authenticity fatigue' (increasing scepticism at brands' attempts to appear ‘real') and the ‘cameraphone watershed' (self-imposed rules among friends to prevent embarrassing photos finding their way on to the internet)."

Produced by Shine Communications with former Face editor Richard Benson, based on ideas from contributors including Adbusters, eBay, Sony Playstation, Mother and the University of East London.

The book is available through Shine Communication's website. Designed by London based Bark Design.