When driving becomes writing = iQ

Gotta love collaborations between mega brands and artist / designers. The outcome can only be great! In this case I'm on about the new Toyota iQ.

Toyota iQ +
typographers Pierre and Damian from pleaseletmedesign +
pro race pilot Stef van Campenhoudt =
NEW FONT!

The font was made using a Toyota iQ car and a custom software, designed by interactive artist Zachary Lieberman, tracking the cars movements. The result is a quit a nice font witch you can download for free here!

iQ font - When driving becomes writing / Full making of from wireless on Vimeo.

(via Play Me Design)