Skin - Product association

There seems to be a growing trend of skin - product association in the packaging industry. I previously blogged about Naoto Fukasawa's creative fruit juice packaging project. Saying more, with less. Love it or hate it, it's an obvious link between the skin and product. Cow skin - fresh milk; Orange peel - fresh orange juice. Here's a few pics off the Dieline. The most recent one to hit the shelves is Blue Marlin's creation for American brand True Lemon (above).

Naoto Fukasawa's creative fruit juice packaging.

Fairtrade Juice concept by Phil Harvey.

Manor Dairy range designed by Romanian Vitrina Advertising.