This concept is just pre genius! Tired of waiting for a cool brief, Brooklyn-based The Rooster Design Group decided create their own, and then find a client to fit the bill by creating "The Next Big Small Brand Contest for Culinary Genius” competition. They invited 140 local culinary hopefuls (whittled down to 5) with the chance to win free design consultancy, to turn their idea into a viable brand.
The winner was brewery Kombucha Brooklyn’s (KBBK) “pleasantly mild iteration of fermented tea”. They now plan to open a larger full-time brewery. And the competition is to be an annual event.
What a neat example of connecting with an agency’s neighbours, drumming up an exciting brief, having some fun and also generating a little free PR.
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