Puma's clever little bag

I am super excited to see big brands like Puma taking carbon footprint reduction seriously and reinventing their shoe box! The 'clever little bag' is a joint collaboration with Yves Bahar, it took 21 months to come up with this baby. Rethinking the shoe BOX and finding that the answer to waste reduction is actually a BAG.

'The structure of the packing is a cardboard sheet and a bag, reducing the standard amount of cardboard used for a standard shoe box by 65%. the new design solution has no laminated printing or tissue paper, and takes up less space and weighs less in shipping,completely replacing the plastic retail bag. The recyclable bag is non-woven, which means there is less work and waste in its production, with stitching completed through heat.'  (via Designboom)