This is not only beautifully packaged but also a beautiful product. 54-40 is a puzzle map project collaboration between Mette Hornung Rankin of the
Bureau of Betterment and Greg Jones of
Fifty-Four Forty. The set of magnetic-backed US states are made
out of laser cut wood that show the topography of America. Beautifully packaged, a piece of charcoal colored chipboard is sandwiched between layers
of thick cardboard that mimic the topographic nature of the product and
show off the rich birch color. The front of the packaging is laser cut
with the pattern of surrounding states while product information is
shown on the back panel. The product is easily nestled into its’ own
shape with a small finger hole on the back to help pop it out for use.
The packaging doubles as a free-standing display for the state.
To highlight each state’s unique attributes, a small pamphlet with
state facts was created with images and notable geographic landmarks.
The pamphlet folds in 3 each way and slides into a recessed slit on the
back side of the packaging structure, making the product and packaging a
fully integrated solution.
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