Cinemagraphs, the future of on-screen photography

A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly. A moving photographs in plain words to you and me. Graphic designer Kevin Burg  and photographer Jamie Beck take a traditional photographs and combine a living moment into the image through the isolated animation of multiple frames (GIFs). Beck and Burg named the process "Cinemagraphs" for their cinematic quality while maintaining at its soul the principles of traditional photography. Here's a few of their fashion editorial cinemagraphs, you can view more on their site. Would be interesting to see these make their way into e-magazines and e-books, but also in an exhibition space (?!). With smartphones and tablets, we've become so used to motion and technology, could this be the future of photography?

In a behind-the-scenes documentary setting, these images below give you a glimpse of the New York Fashion Week hustle, and also making-of photos at Dogfish Head brewery. These moving GIF files really act as small stories as opposed to just one captured still and add a new dimension to a company profile on a website or accompanying an article on a site.