In an ideal world...

In an ideal world, with ideal clients, where designers would be kings...this is what coffee brand Douwe Egberst would look like, according to London based designer / illustrator, Sam Curtis. A brief set by YCN, to create excitment and awareness around the brand saw Sam take the brief one step further and completey rebrand Dowe Egberts into a stylish niche brand you'd find at a delicatessen hidden away in the little streets of Milan and Paris.

Project includes logo design, wax seal stamp and letter heading, a company profile booklet celebrating Douwe Egberts' rich heritage, a complete packaging make-over, website design.

The humorous advertising poster campaign and tv advert are shot in the same muted tones which comply with the brand's pastel colour palette.