Beaches Need Heroes: Corona extra

“Corona save the beach. Beaches need heroes. Corona save the beach.”

I do feel they could have done just a little bit extra on the signs and the lettering, maybe given the heroes more of a glow or halo,a little more Renaissance-esque, but none the less, a great concept an all-important campaign.

Advertising Agency: JWT, Madrid, Spain
Creative Directors: Jaime Chavarri, Iván de Dios
Art Directors: Iván de Dios, Diego Herrero
Copywriter: Jaime Chavarri
Illustrator / Painter: Román Linacero