Herbal Essences Review

I walked past /boots on my way home from work today, and the Herbal Essences packaging really caught my eye. I stopped and walked in just to have a closer look. The colours combinations are great, I love the colourful lids. Bottles look great on the shelf too, the only little thing that bugs me is the redesigned logo. It works on pack because of the hologram, but what about other applications? How does it work in print? Hmmm...I struggle to imagine it working in any other way besides on pack and photographically for ads. It kinda works on screen, but could probably have been designed as a gif file so it's not static to give the illusion of a hologram. Yes / No?

LPK did the rebrand of these.


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