Puma's Light injected clothes

Awsome campaign by Puma. Models wear nothing but the lightweight Puma L.I.F.T shoes and their underwear.All the rest, clothes, background are light injected. Concept - showcase the shoe's lightness, which only weighs 173 grams.

The ads were photographed by Nadav Kander for ad agency Droga5, the commercial is directed by Rupert Sanders.

(via Homotography)