Gelati Sky - what dreams taste like
Australian based agency Storm Design Brand DNA had the job of redesigning Gelati Sky, a premium, boutique gelati. The communication platform of 'it's what dreams taste like' was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA. The goal was to express these feelings through the package and the tastes through the flavors. It was based around Gelati Sky founder Paul Scalisi memories of growing up in Rome.
And so, with this in mind, they combined the flavours with art, sculpture, italian cars and more to form kaleidoscopes of dreams and memories of Italy.
(via The Dieline)