New Peugeot. Motion & Emotion
Peugeot turned 200 years in 2010, and has unveiled it's new visual identity and global signature "Motion & Emotion", with the objective of reinforce the emotion of driving a car. The website is clean an contemporary with the web address New-Peugeot.
The Lion, a symbol of Peugeot since 1858, has been brought up to date. The new icon is simpler and more dynamic earning a more three dimensional form with the use of a metallic effect. The detail of the lion (the serpent like tongue) is lost, so it looks less heraldic, which is a shame.
The blue colour, associated with the brand takes the form of a sleeker word mark that sits below the new symbol. Below is the evolution of the mark:
The advert was created by BETC Euro RSCG with the new mark and tag line. I think the whole campaign is excellent and the concept is timely. New year, fresh look, contemporary style. Keeping up to date!