Sir Richard Condoms saves you money...in the long run
Sir Richard's launch campaign is less sex, more practical economics. They simply inform you how much you'll be saving on not having an unplanned child by buying condoms. By using a price sticker on the otherwise modest and fuss-free packs, the campaign aims at raising awareness of the cost of things associated with having a child (diapers, schooling, and other cliche spiraling costs). This is the brainchild of Boulder-based TDA in Colorado. The company also donates one condom per purchased condom to a developing country. Read more here.