Minimalism by Antrepro
Antrepo, where they strip away all the clutter of household products and leave only what is truly necessary. The results are strangely upmarket with only one or two colour palettes, with emphasis on the product's shape and packaging material. If only companies were brave enough to let their product do the talking and less 'supermarket-like' packaging. This would really separate product on a shelf where everything is overly colourful and covered in graphics.