Cerebos is an English brand of salt which is sold in Europe, Australia, South Africa and New Zealand. The brand has history, and has stuck by it's 'See how it runs' slogan, describing how fine the salt is. But there's an old nursery rhyme by Simple Simon saying 'if you're close enough to put salt on the tail of a bird then you're close enough to catch it,' hence the mascot of the little boy chasing a chick. I remember the simple white table salt pack being in our kitchen from a very young age in South Africa, and I'd recognize the name and mascot anywhere simply because it's so random, but now that I've done the research...not so random and actually quite clever. Some of the vintage tin cans and ads make a nice addition to a collection.