I love Greece. It's the heart of the Mediterranean, the mother of democracy, philosophy, mythology.... I LOVE GREECE! It hurts like having a scab pulled off when Greece is constantly being ridiculed by the media like the black sheep. The Greek politicians do not help with the image of the country either!!! Peter Economides discusses the problems facing the Greek 'brand' and how to rebrand Greece and Greeks. You can also follow Peter on twitter.