This is not only beautifully packaged but also a beautiful product. 54-40 is a puzzle map project collaboration between Mette Hornung Rankin of the Bureau of Betterment and Greg Jones of Fifty-Four Forty. The set of magnetic-backed US states are made out of laser cut wood that show the topography of America. Beautifully packaged, a piece of charcoal colored chipboard is sandwiched between layers of thick cardboard that mimic the topographic nature of the product and show off the rich birch color. The front of the packaging is laser cut with the pattern of surrounding states while product information is shown on the back panel. The product is easily nestled into its’ own shape with a small finger hole on the back to help pop it out for use. The packaging doubles as a free-standing display for the state.
To highlight each state’s unique attributes, a small pamphlet with state facts was created with images and notable geographic landmarks. The pamphlet folds in 3 each way and slides into a recessed slit on the back side of the packaging structure, making the product and packaging a fully integrated solution.


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