A lesson on branding from CocaCola

Companies lately spend a great amount of time in creating a digital strategy that will incorporate a conversation with their clients that will drive to complete business objectives. Coca Cola has provided the global audience with an insight on how Branding should be thought of and what their strategy will be in the future. This is what they call “Liquid Branding”.

Part 1:

Part 2:

Via Opium Works


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