McCann Advertising agency in Melborne Australia are responsible for Metro's new train safety campaign. The funny illustrations were done by New Zealander Julian Frost. Some of the 'Dumb ways..' mentioned include: Selling both kidneys over the internet, dressing up as a moose during hunting season, take you helmet off in outer space, get your toast out with a fork, setting fire to your hair, keep a rattle snake as a bet.
But also, much more importantly: running across train tracks on a dare, standing on the edge of a platform, skate the platform edge on a bet.
Via Ads of the world.