HELP, I want to save a life

What a wonderful and clever campaign by Help Remedies brand, to help an organization with a good cause, but also help simplify the process for wannabe donors. You can purchase these little band aids through the official site.
Help has partnered with DKMS, the world's largest bone marrow donor center, to process help I want to save a life kits, which contain sterile swabs and a postage-paid envelope. Using the kit is simple: The potential donor swabs the blood from their cut, and then mails the swabs in the envelope to DKMS to begin the donor registration process.The concept for help I want to save a life was generated in a class led by advertising creative Graham Douglas, whose own brother received a life-saving bone marrow transplant. Douglas challenged his students to inspire more people to register as donors. Together they arrived at the idea of including blood swab registry kits inside packets of adhesive bandages. Douglas contacted Help, who saw the idea’s potential, developed the kit, and worked with DKMS to establish the program. Help I’ve cut myself & I want to save a life was distributed to attendees of the TED 2012.

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