Instagram gets a retro refresh

While exuding an undeniable retro charm that was a fit for the early days of Instagram, the Billabong font it employed made for a rather chaotic and amateurish logotype — the wacky capital I, uneven letter spacing and inconsistent x-height just didn't add up to best represent a service valued at a billion dollars. On the other hand, sucking all the life out of it and going with a boring sans serif face, as we've seen recently in such redesigns as that for Spotify (which went from quirky to boring), would have been to toss precious brand equity out the window. Designer Mackey Saturday came up with what seems to me to be a successful approach in designing a new logotype by hand that kept the spirit of the original one intact, while weeding out its arbitrary clunkiness.
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Via StockLogos 


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