Timeless Mid Century Swiss design

Thank you to the Swiss for giving us Helvetica, and also for timeless design inspiration. Have a look at these mid-century Swiss packaging designs and it's clear to see what I'm talking about. The Swiss Style also known and accepted as International Style made its way through Europe, and around the globe in the 1950s and reached its height of population in the 1960s-1970s. Its influence long lasted the period it defines.

The Dieline paid tribute to Swiss Packaging design and posted their top 25 picks from this era, via Present & Correct. These are my pick from that article, they just make me want to pick up a pencil and art drawing again and cutting coloured paper. 


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