Sephora's press kit was recently designed by San Fran based Hub Strategy, who created the high-end giant beautifully packaged invitation.
On the front of each sleek, black, 16”x24” envelope, is the recipient’s name hand-written in red calligraphy. The interior is a flood of soft-touch Rouge red, with each press kit item nicely stowed within custom wells. Included was a VIB Rouge welcome package, a full-sized BITE lipstick in a custom Rouge red shade, Sephora-branded iPhone cases and earbuds, and a limited edition set of numbered prints signed by the artist Lovisa Burfitt. The press release itself was loaded onto a glossy black USB drive in the shape of a key. A personal welcome letter from Sephora was laid on top."
'Knowing that these editors get bombarded constantly with press kits and schwag, it was important we created something that would be hard to ignore - A beautifully crafted, giant invitation seemed like a fun solution that begged to be opened right away.”And THAT'S how you get your press kit noticed!
Peter Judd, Partner and Co-Creative Director at Hub Strategy.
Via The Dieline.