Upcycled jean rugs by Nudie Jeans

Nudie Jeans isn’t about to let a good jean go to waste. The Gothenburg-based denim firm is transforming destroyed dungarees into rag rugs. Reclaimed from Nudie’s own customers, the jeans are cut down to serrated strips, sewn together, and rolled up on spools. Together with indigo-dyed thread for the weft, the strips are then woven by hand on a manual shuttle loom. “No fabric ages quite as beautifully as denim,” the brand says. “The longer you wear your jeans, the more character and attitude they acquire.” The post-consumer recycled rugs are available at Nudie brick-and-mortar concept stores across the globe, including the Nudie Jeans House in Los Angeles.