Sunday, 27 July 2014

The Inglorious Fruits & Vegetables


It’s well-known that millions of tons of food is wasted each year and a big part of that number comes from stores discarding produce that doesn’t fit the standards of food beauty.
But one supermarket in France came up with a brilliant idea on how to get people not only buying those fruits and veggies, but actually seeking them out. Intermarché, the third biggest grocer in the country, launched a campaign called “les fruits et légumes moches,” or in English, the inglorious fruits and vegetables.
They gave the produce a 30 per cent markdown, some prettily designed ads, and some serious publicity — all in the hope to make ugly fruit and veg the new purchase trend.

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