When did #LikeAGirl become an insult?

This campaign by Leo Burnett for Always won two Yellow Pencils as well as its Black Pencil, and shows women, boys and pre-pubescent girls being told to perform certain actions “like a girl.” What it proves is that for kids, “like a girl” is positive, but for older girls it’s an insult associated with feebleness and a crap throwing technique. Debuted during this year’s SuperBowl, it’s a great campaign that looks to prove that being “like a girl” is something to be proud of.


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