Proof is in black and white
Paging through Pentagram's Marks - 400 Symbols and Logotypes book proves to me I've believed all along...if it works in black and white, it's a strong symbol (Previous post A Logo Story). This little book doesn't come cheap at £250, but it is a limited run of 1000. Available from Amazon or to steal at your nearest agency with a decent library.
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Some of my other favourite logo books include the Los Logos volumes:
And Logo by Michael Evamy:
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Some of my other favourite logo books include the Los Logos volumes:
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And Logo by Michael Evamy:
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