Century of the Self

Century of the self is a BBC documentary that focuses it's attention on Sigmund Feud's family and the influence they exerted on the way corporations and governments have thought about and dealt with the masses. Edward Bernays, who invented public relations; Anna Freud, Sigmund's devoted daughter; and present-day PR guru and Sigmund's great grandson, Matthew Freud.

This has won numerous awards and been nominated for many, many more. Extremely interesting, a must for any advertiser / designer / businessman or anyone that simply wants to know more about sales and psychology.

The documentary has four episodes:
1: Happiness Machines
2: The Engineering of Consent
3: There is a policeman inside all our heads - He must be destroyed.
4: Eight People sipping wine in Kettering


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