Hipster branding is a project by Dave Spengeler, showing the obvious on-trend retake of well known brands. Hmmm....sadly we've all been victims of following the obvious route for a logo from time to time. These do not offer brand recognition and do not differentiate the brand logo or wordmark. Don't fall victim to trends, experimentation and research is key, but don't settle for on-trend solutions. Still I can't say I don't like these!