Mighty Nuts

More fantastic work by a student, Majia Rozenfelde.

This packaging for pistachio nuts tells a narrative in every detail. The shape and opening mechanism is a reference to pistachios themselves. A crucial part of the thought process was to focus on user experience and second function of the package. The end result is a package where the inside tray holds pistachios but the outer part separates and becomes a tray for the shells - a simple and convenient way to enjoy pistachios instantly.

Via The Dieline.