Recent graduate Liz Linn's concept gym for real men with a nautical twist. I could actually see something like this working, in a
cross-fit workout style. I love the rough finish which really reminds me of a shipping dock, and the nautical style graphics. The minimal colour palette, photography style and fuss-free slogans are very masculine. A great concept that could be a great new niche market gym. See Liz's portfolio
here.
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