Tuesday, 4 June 2013

Making Softies of tough guys

SaFa's make me proud again! Johannesburg based art director Darryn Rogers shared this campaign for StaSoft fabric softener. I would've liked to see Mr. T and CHUCK NORRIS in there too, but these are really good too. It's not something we haven't seen before, but this is where great photography, concept and client equals great campaign.

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