The Monocle Guide to Good Business is a book for would-be business leaders, start-ups and established companies that feel it’s time for some new ideas. This extended video goes behind the scenes to talk to the editors of the book and to take a look inside the covers.
But don’t expect management speak, nor miracles for untold riches. It’s not a book about staging a revolution. It’s a book about doing things well (from how you run the show to the pens you buy). And even taking your dog to work. The 300-page book features original photography and illustrations printed on a selection of the highest-quality papers; it’s a handbook for those who want to make a company that will last.
As the editor-in-chief and editor explain, the book is more a lifestyle book, and not necessarily a book with a step-by-step guide to actually setting up a business. Monocle is one of the most successful magazines to be developed in the past decade. Armed with an unmistakable sense of aesthetics and journalistic tenacity, its team—led by editor-in-chief Tyler Brûlé—has created an intelligent publication that continually inspires a global readership who is interested in everything from diplomacy to design.
Tyler Brûlé is a visionary, who has successfully started Monocle magazine, and the 'Monocle design & lifestyle' brand, which expands to shops, collaborations on products with various designers. Although this is a book that you'd want to own, flick through once or twice and then put on your designer bookshelf, I'm more interested in Tyler's biography, and HIS success story. How and where he started and how he built up this chic design / lifestyle brand, and how he's managing to actually live the dream.
Monocle's first book: The Monocle Guide to Better Living (Extended Version) is available here.
The Monocle Guide to Good Business (Extended Version) is available here.